In times when third-party booking sites are gaining importance, it is necessary to establish a strong presence to help direct customers to your website.
The best way to maximise bookings and revenue is by encouraging your clients or guests to book directly with your hotel. Direct bookings also enable building strong customer relationships and ensure customer loyalty.
MetaHotels aims to help hotels keep up with this strategy, and in this blog we try to imbibe the same.
Who doesn’t like a good discount? When you get yourself off the third-party booking websites, you will be able to get a lot of savings. These savings on the commission can be redirected into a good amount of discounts or additional perks for the guests. Discounts and other perks are bound to make an impact on the customers and help create demand for your space. Room upgrades, complimentary breakfasts, etc. can help the hotel get better visibility.
Even if some customers come through third party booking sites, make sure to help them understand and convey to them the discounts and offers they can avail by booking directly through your website. Make sure to enhance the website and add pages that can highlight the benefits of booking directly, flexible rates, and access to other exclusive perks.
Create a loyalty programme and make sure that your guests know about it. Metahotels.ae will help your business craft the best ways to develop a loyalty programme that matches all the demographics of the customers. It is necessary to craft something that easily gets their attention like loyalty cards, tokens, packages, etc.
Nobody would say no to a little bit of extra care. Personalization is a key element, and it can help create a competitive edge and make your business stand out. Direct bookings can help you get to know your guest, provide them with the maximum understanding, and meet their exact requirements. The direct booking will help create an exclusive database and meet their needs based on the references from previous bookings. Personalised messages and goodies that match their needs can be given upon arrival.
If you want people to come again and make them have your hotel name registered in their minds, the best way to do that is by making sure to make their stay memorable in all means. The next step is to make website structure easily navigable and friendly themes. When all the features come together, it will help initiate positive reviews and they will be your mouth publicity as well.
Direct booking creates a strong culture for your hotel business. It lets you be the benefactor of becoming the guest favourite and through them you will be able to get prospective customers as well.
MetaHotels “success is direct” motto underlines our efforts to become an indispensable part of every hotelier’s journey to directly get the benefits of their impeccable customer service.