How Ai Chatbot Drives High Direct Booking Rate
Did you know that you can end up losing up to 25% on commission to OTAs?
Undoubtedly, OTAs is a large market that you cannot completely overlook. However, with high-value-driven marketing strategies and tools, you can increase the number of direct bookings and save the extra commission cost.
Direct bookings play a silent yet impactful role in boosting your RevPAR. With artificial intelligence chatbots, the hospitality industry is now embracing a technology-driven booking process that attracts more direct bookings with minimal effort.
Customer experience is one of the major driving factors that attract customers and increase direct sales. Conversational AI like an AI chatbot helps you to improve the hotel customer experience with a touch of personalization and technology. Here’s how:
In this mobile age, everyone prefers a go-to option for booking and related information. AI chatbots help you bridge the gap and let customers reach you and get the necessary booking information for you directly, without putting any burden on managing conversations manually.
AI chatbots also use customer information and ask customized questions to understand their query. Whether it is a simple booking reservation call or an online booking troubleshooting one, smart AI chatbots give instant help to your customers and direct conversations to human managers when needed.
A seamless AI chatbot acts like a booking engine and eliminates booking friction to drive conversion for an incremental hotel business. Many customer relation managers have expressed their satisfaction in using AI chatbots, as it has helped them increase direct sales by up to 25%.
AI chatbot targets potential Bookers and convinces them to complete a booking. It is designed to engage effectively with bookers and capture the maximum sales possible without the intervention of an OTA.
When the demand is low, AI chatbot uses its algorithm to convert visitors into bookers with its convincing power. At times where human intervention is imperative, the chatbot senses it and redirects the query to an actual human manager.
With Chatbots, it is relatively easier to be available for your consumers at all times of the day. It uses real-time quotes and positively impacts website conversions.
AI chatbots also act like undercover agents using the relevant information to create an exceptional customer experience. It stores the details and uses it for follow-up or send personalized booking services like offering special deals to lure in customers.
AI Chatbots also helps in enhancing customer satisfaction by providing easy remote access to front-desk functions from the comfort of their home. It allows the customers to clear their queries and make an informed choice.
AI chatbots are designed to improve operational efficiency as well. It reduces the workload from the hotel staff in dealing with customers and opens opportunities to help your employees optimize marketing strategies using the information gathered during the discovery chat.
The era of artificial intelligence has already begun and is the present and future of the hospitality industry. If you want to stay ahead of your competitors and drive high profits, you need an efficient AI chatbot that can handle your customer queries and interactions exceptionally.
Therefore, leveraging Meta hotel’s friction-free website embedded with a conversational AI is the best way to make the most of new-age technology to boost your hotel business online!