Recently, booking.com surveyed to understand the expectation of the travelers. The results indicated that 83% of the respondents preferred sustainable traveling. About 50% of the respondents also agreed that finding an eco-sustainable hotel istough.
Another survey by Travalyst indicates that 71% of travelers are looking out for companies with sustainable travel options. Therefore, if you own an eco-hotel, now is the right time to shout it out and boost direct bookings. Let the world know about the ways you adapt to reduce the impact on the environment, like ramping up recycling and composting programs; installing energy-efficient lighting, etcetera.
But, how can you do that?
Google has a solution that fills the gap between the eco-hotels and travelers by labeling such hotels as “eco-certified”. This way, travelers get to filter out legit eco-hotels without much apprehension about their authenticity.
Once you get the label, you get to showcase it under ecological certifications on your Google Business Profile listings under the Google Travel section.
Getting a certification implies that your hotel qualifies either of the 29 entities or standards recognized by Google. You also get a green leaf icon to highlight your sustainability, clicking on which your users would get to see all the features that showcase your hotel as eco-friendly.
To get the label, you will need:
Does the eco tag affect the ranking position in Google?
Simply put, there is no ranking advantage in Google travel rankings, as there are no filters to choose eco-friendly hotels. However, it improves your visibility as an eco-hotel and helps travelers choose your hotel.
After their survey showed a high number of people showing interest in sustainable travel, booking.com has also started promoting sustainable hotels via a travel sustainable badge.
To get the badge, you need to:
If your property has certifications and government(for example, World Sustainable Tourism Council (GSTC), Green Tourism, and the EU Ecolabel)-recognized labels, it will get a Travel Sustainable badge. You can also add certifications from other bodies if you get approval from booking.com.
It makes your profile stand out as a sustainable option for eco-friendly travelers. possible to filter the properties that have the sustainable property distinctive.
As the world moves toward sustainable living standards, the travel industry is also looking for ways to promote the same. Google and OTAs like booking.com have already begun their journey to promote eco-friendly travel and create a more sustainable world. Therefore, if you provide sustainable property and services, make sure to advertise them to your potential guests and gain more visibility in the online world.