Emails are probably the best ways to keep in touch with new and old customers and certainly a good way to remind people of your existing business. It can help create a close touch and retain customer loyalty for a long time coming provided that you play your cards well.
Email Marketing for high ROI through direct bookings
At Meta hotels, our mission is to get you profits through direct bookings, and email marketing is one of the potent tools for the same.
The return on investment or ROI that you earn for business through consistently investing in emails can be comparatively higher than what you earn out of other marketing techniques.
Email marketing can be your trump card if you are able to curate mail that is reliable, relevant and hyper-personal messages. It is not necessary to only start with email marketing when you have a huge subscriber list, instead, start slow and keep up with the pace on the run. There are many ways where you can pitch in the provision of opting for subscribing to email round-up to customers: you can try placing sign-up links on the landing pages, in the checkout pages, etc.
Welcome mail is one of the best ways to start initiating the conversation and building trust and authenticity in your brand and services.
Tips to direct your email marketing towards high booking rates
Let us further look into the different tips that will email marketing the most viable marketing technique for your hotel business:
You will not be able to excite customers if you are giving them a less personalized message and you have one go-to formula for the email. It will be ideal to invest in hyper-personalized messages and leverage the dynamic effect that they bring to the minds of the customers. Everyone likes being given a preference, so why not do it right?
You have to be clear and concise about what you want the customers to do. It will be fitting to place or intent the call to action or CTAs right from the start of the email. CTA should always be the priority in your mail.
Nobody will give you another look at your email if you’re going to give them a very mundane and boring write-up. The first and foremost factor is to create a very conversational and interactive content to help you connect with what you are trying to convey. Short and crisp emails are your way to success.
It is important to gain the sight of your customers but for that, if you overdo with too many design elements, there’s a high chance it might backfire and leave the customer ambiguous. An added disadvantage of too many elements is that Google might give them the tag of promotional emails.
Split testing of email marketing campaigns and strategies can help to a great extent. They will be able to provide insights that can help point out the negatives of the campaign that you are going ahead with. This will help you create more customer-centric emails and help in getting that effective return on investment.
Improving your email strategies can be one of the best ways that will help you be in a consistent loop with the customers. Metahotels.ae believes in providing the right guidance and plans of action that will help your hotel business in gaining maximum profits through direct engagement and bookings. Direct involvement with the customers is the best way that you will be able to boost your revenue.