Social media has immense potential, and a lot of businesses in different industries are now leveraging social media to help with their visibility and to help draw in new customers. In this blog, we are trying to look into the different possibilities of how social media can be used to drive direct bookings to your hotel website.
Instagram is no longer limited to the younger generation. It is an ideal social media platform that emphasises creativity and encourages visual posts. Taking some effort to promote your hotel’s brand by adding in aesthetic images of your hotel and its surroundings is the best way to showcase your business and attract customers.
You can showcase posters that will give more reference into the discounts, offers, packages, etc. that they can avail through booking directly with you. Using appropriate hashtags will allow you to reach a larger audience.
Facebook for Business have numerous features that help and support advertising in the best way. Here, you can easily fix demographics and target the ideal age group, location, interests, and behaviours.
Advertisements that make people excited to avail bookings with compelling images and calls to action can help make Facebook ads for direct bookings possible. You can also use the possibility of retargeting ads to the crowd that has already visited your website to remind them to make the booking.
Twitter is a strong platform that caters to big businesses and celebrities. Using Twitter, you can easily share updates about your hotel and its unique facilities. Engaging with your followers on Twitter can help you get more reach and retweets. Unique campaigns easily gain attention on Twitter and hence help better reach potential customers.
Calls to action that are both encouraging and exciting can easily entice people to make direct bookings on the hotel’s website.
Influencer marketing is going to be the trend of 2023. The effect an influencer has on its followers is commendable, and even the world’s leading businesses are taking advantage of it. Partnering with them can help you easily reach potential customers within your geographic preferences and maybe even reach a larger crowd of potential customers.
The influencers can also help communicate the different discounts and offers that you have planned for your customers who make direct bookings through your hotel’s website.
LinkedIn is known to be the platform on which businesses and corporations connect with their prospective employees and business partners. Focusing on producing carousel posts and other outputs on LinkedIn can help attract businessmen. It can help you start special packages that will cater to corporate customers.
Through this, you can help get business customers to hold their annual events and conferences in your hotel, which will get you large direct bookings.
Social media can be an effective tool for hotels in driving direct bookings. Using platforms like Instagram, Facebook, Twitter, and LinkedIn, hotels can highlight their unique features, target their ideal audience, engage with potential guests, leverage influencer marketing, and generate direct bookings. Metahotels.ae will help you understand and leverage the need for social media in the best possible way.