To encourage customers to book directly with your business, the first thing that your hotel business needs to be particularly invested in is a good website design. Falling short on this main factor is why customers still choose third-party booking sites to do business with you. Just a website will not be enough; a website that precisely caters to the needs and requirements of the customers is the need of the hour. Here, we at Metahotels.ae are trying to enlist a few factors that you need to imbibe into your hotel website to help fulfill the mission that we put forward, “Success is Direct.”
Most hotel businesses believe in creating just one particular landing page and ending the process there. Such an effort will not help your hotel business gain new potential customers. Metahotels.ae has found in its research that creating multiple landing pages that might serve different search queries of customers with the scope of searching through different amenities that the hotel offers in terms of choices of rooms needs to be done precisely, along with ease of navigation.
To make sure that your potential customers make the booking, the first and most important step is to validate your unique features in the best possible way on your website. The unique features may lie in factors like location, particular amenities that you offer, the fascinating past of the hotel, intriguing other unique services, etc. Anything that you feel will set you apart from the competition needs to be highlighted specifically on the website.
We, at Metahotels.ae, strongly believe that personalization is the key to earning the trust of existing and potential customers and the best way to gain their trust. Helping the guests with an opportunity for them to focus more on their comforts in the form of personalised needs is an added nudge that will make sure that they book through your hotel’s website.
Personalization can be anything from helping the guests book local sightseeing as an added perk for an additional cost from your website to helping them curate their very own personalised menu beforehand, which can all help make them feel good and important.
Yes, easy navigation and laying down the features all in one space are needed to make sure that the customer is able to see whatever they are looking for easily. To make the booking process easy, the website design needs to be designed accordingly.
Comparison of the options in terms of different rooms, transparent pricing structure, explicit imagery, options to share the website pages, and marking favourites are some of the features that Metahotels.ae feels the customers look forward to while booking directly with the hotels.
The website must adjust to the resolution and responsiveness of the various devices available on the market and being used by customers. Especially, it should have a clear design that is responsive to mobile phones or smartphones. The website that only adapts to large screens is a negative feature and will interfere with loading time, which will initiate higher bounce rates.
Metahotels.ae is trying to be the holding hands of hotel businesses and help them implement their success through direct booking. You can use our aid to innovate and enhance your customers’ experiences in the best possible way.