The Power of Personalization in Direct Booking Conversion Rates

Personalization takes immense time and money to help create a service that matches the needs of every customer. However, these efforts pay off in the long run when you earn a happy customer. It is the best way to boost word-of-the-mouth marketing.

Metahotels.ae assists you in developing the precise strategy that will increase the power of personalization through direct booking, which has an impact on your company’s conversion rates.

Here are some ways to help induce the power of personalization to increase direct conversion rates:

Collect data on guest preference and behaviours

Tracking the behaviour of website visitors is the best way to help craft strategies that can lure and attract possible and potential customers. The characteristics or the demographics of the customers can also be analysed through past purchasing or booking behaviours, surveys, and feedback forms. You can also craft personalised marketing and social media campaigns based on the collected data.

Segment your email list

Email marketing is the best way to help direct bookings to your hotel’s website. Extra care has to be taken while crafting the content of the email. If the target customers have different demographics, you need to craft emails that serve each of the target groups. This will create a great impression on your customers, and the chances for sale conversions are much higher in this scenario.

Customised landing pages with the help of Metahotels.ae
Customised landing pages are the best way to create better opportunities for sales conversion. These customised pages can also help make email marketing more effective. When you retrieve data based on the site visits by target customers, design a landing page that matches with requirements.

The individual’s preferences and interests should be seen in the specific room types, activities, and amenities. This has far higher chances of converting into a direct booking. Metahotels.ae will help you understand how to analyse data and use it in the creation of landing pages.

Retargeting Ads

Retargeting ads is an innovative or advanced way of helping your hotel’s brand register in the minds of potential customers. Many social media applications and even Google track each of the search results from a particular user, and this information can help you place your ads in front of that target group in their social media feed.

The ad should be placed in the feed at an ideal position, which will help it convert into a possible booking directly from the website.

Offer Personalised Packages

Clubbing different amenities, rooms, and other facilities together as a package or combo can be far more attractive or selling than giving them out individually. It is also a good idea to create days and night stays that are clubbed together to form one whole package at a discounted rate. The packages can also be segregated into traveller preferences like family, corporates, couples, etc.

Final Thoughts

Personalisation is indeed a powerful tool, especially for the hotel industry. Personalisation can easily bring in customer loyalty and, in turn, repetitive bookings.
Metahotels.ae tries to bring to the table different means through which your hotel business can maximise revenue and profits by adapting ways that can generate direct bookings.