Search Engine Optimization or SEO, and Search Engine Marketing or SEM, can bring in direct bookings to your hotel business if used to their potential. Creating a strategy that is a mix of both SEO and SEM in the right proportion will help you gain prospective customers.
Direct bookings are the best way to get visibility for your hotel business and through this, you are able to get yourself a good relationship with the customer and gain their loyalty. This was how the hospitality industry worked in the past.
MetaHotels assists you competition between OTA and other booking websites dulls the identity of your website and active online presence through paid and organic means has to be imbibed into the marketing strategy.
Involving SEO and SEM in the hotel business can be expensive, so it is necessary to bring in a definite plan of action and make sure that every penny spent gives impeccable results.
SEO is the foundation of digital marketing and is an ongoing process. SEM on the other hand gives you results as and when you invest in it. SEO doesn’t happen overnight but with the right strategizing the distinguishable identity that you have earned will never leave your business. SEM is a short-term performance tool and will help you gain instant results.
Using the same keywords over and out will not help you gain prospective customers. So, it will be ideal to form keywords that are similar to your prominent keywords and use them in the content. Make long-tail and short-tail keywords that derive similar meanings. You can create dedicated landing pages or blog posts to embed the same.
The intent of the keyword and how it will positively affect the direct booking from your hotel website has to be understood. Once this is clear, start picking out the best possible keyword that will help your business and invest your SEM budget in it; Alongside making the SEO strategies competitive.
Most people believe blog sections on the business website are of no use. But on the contrary, that is where you can infuse long-tail keywords. Long tail keywords are an umbrella for any keywords and hence any sheer search and your website will be organically ranked.
Finding a one-stop solution when it comes to landing pages can do more bad than good. The best way to attract potential customers is to create custom landing products for each of your rooms or amenities whatever you are trying to sell. These URLs can be attached to specific blog pages and can effectively tune in customers to visit your hotel website.
Search engines variety of means to rank your website. The four main factors that will have a prime effect on your SEO rankings are the recency of reviews, density, velocity and the responses to the reviews. This means that the reviews that you get for your property on sites like TripAdvisor, Booking.com and other such OTA websites can be used to your benefit and it will encourage better organic ranking.
These tips when adopted strategically can help your business to come to the front and will also have a competitive edge over the other hotel businesses in your area.
MetaHotels. ae help hoteliers and their businesses gain that needed space by helping them take things into their hands and generate revenue through direct bookings. Trust us as our motto is “Success is Direct”.