How To Promote Your Special Offers The Right Way To Increase Direct Bookings
Special offers on bookings are a good method to get customers to come to your hotel. You’re more likely to gain a customer’s attention if you tell him he can save money. Both your clients and your business will benefit from offers. But the manner in which special offers are p
publicizing highly determines their effectiveness in reaching the target audience.
Here are some ways you can let your existing and potential clients know about your hotel’s special offers:
Email is a great way to get the word out about your new offers and deals. It’s also a great approach to get people to subscribe to your newsletter in the first place.
You can send out an email campaign promoting this new offer—perhaps as a series of emails leading up to the offer launch date.
When visitors search for lodging in your area, Google will display your offer if you set up Google Ads.
There are two approaches to draw attention to your Google Ads promotion: Use promotion extensions and add or edit.
Ads are mobile-friendly in both circumstances, and you get charged for clicks. Promotion extensions are better suited to special offers: you may create campaigns for certain dates and include all of the relevant offer information.
Use your Google Business Profile to market your new special offers or discounts in a variety of ways. This can be done through posts on Google My Business.
Navigate to the Posts tab in your GMB dashboard. You can then make an “Offer” or a “What’s new” post from there.
If you’re conducting a sale, an “Offer” post is better because you can set a deadline. To market your business most successfully, incorporate a photo and a call to action.
When using SMS as a medium for promoting special deals, make sure the text message is between 140 and 160 characters long (in English). Use URL Shorteners to fit the booking link into your message. You can use Viber, WhatsApp, or Telegram for instant messaging. Choose the one that your target market prefers.
If you’re utilizing any of the strategies listed above to promote your special offers, make sure to let your social media followers know about them. This is a straightforward approach to reaching out to your target audience, and your followers can easily share your content on their own social media profiles. Existing customers and potential customers can also use the comments section to ask inquiries about the offers and services.
Make contact with previous consumers. They are likely to be interested in saving money by booking a room at a hotel they currently visit. To strengthen the relationship, call them and tell them about unique deals. Even if they do not book as a result of your call, you will have increased client loyalty, and these guests will be more likely to book directly on your website the next time they visit.
Use the techniques above to make sure your guests can’t get enough of the deals and opportunities you are offering.