Website is your business identity online. What you showcase and how you do it creates an impact on transforming the website visits to potential leads. Therefore, if you want to reduce your OTA dependence and spending on commission, you must focus on optimizing your website and making it look appealing with lucrative offers.
Optimizing a website is an art.
It is the perfect blend of digital marketing strategies and features, along with a proper understanding of your target audience.
For example, if your hotel has explicitly good conference rooms capable to host business meetings, the website must be able to convey the same to the business managers looking for hotels for the next business trip.
To guide you more on this, we have compiled 6 tips that have proven to drive direct sales via websites