Ways to optimise your hotel’s listing using google my business

5 Actionable Tips to Optimize Google my business for Hotels

According to a recent survey, the internet is the primary source of information and 75 % of the guests rely on online reputation and reviews of the hotel. This number itself indicates why you must use strategies to boost your listings on the Google My business page. 

Undoubtedly, Google is a goldmine for hotel businesses to create a global presence in the virtual world. 

The Google search and maps are the pillars of creating a strong foothold to beat the competition and ensure high booking for your hotel. 

To optimize your hotel’s Google My Business listing, here’s what you must try out:

Tip #1

Always ensure all the information online is up-to-date. 

How often have you performed a Google search and discovered that vital contact information was absent from the results? Make sure you fill out all contact data. It must be done for each property independently if you own numerous homes to gain from local SEO.

Tip #2

Highlight the hotel USP 

The facilities of your hotel will be shown in search and map results. You can always edit the Business Profile area in Google My Business and add the relevant hotel characteristics.

These are essential for assisting customers in comparing your property to others and making booking selections. Internet, food & drink, policies & payments, activities, services, swimming pools, parking & transportation, children, wellness, accessibility, pets, and business & events are among the available amenities.

Tip #3

Post relevant media to increase the credibility

The hotel highlights provide prospective guests with a fast overview of the hotel’s features. 

You can add media to your GMB profile. Ensure that the media file does not exceed 100 MB. In the Place sheet, hotel highlights are shown by vivid and colorful symbols next to your facilities. 

You can highlight features like “Free Wi-Fi,” “Free Parking,” and “Pet-Friendly” along with supporting pictures or videos. This testifies that you actually have the amenities and drive the customer towards your booking site. 

Tip #4

Update the rating and encourage your guests to write honest reviews online.

Hotel reviews play a vital role in deciding on online hotel booking. The visibility of your local listing might grow in local pack results and Google Maps rankings as a consequence of positive reviews. In addition, internet reviews play a crucial part in influencing customers’ booking decisions.

You can add a hotel’s spa, restaurants, bars, and retail separately in your business profile if they are accessible to guests outside of the hotel. This way you can ask your guests to share their experience at your property online. 

Tip#5

Create a well-articulated FAQ page on GMB

Upvote answers and make them visible on your page. You can also use a personal account to add repeatedly asked questions and answer them from your business account. Pin the answered questions, so they would appear first. 

This saves time in answering similar questions and also improves the credibility of your business online. 

Get professional assistance a Google My business expert advice 

If you are not able to increase direct bookings of your hotel through Google My business, reach out to a professional for help. They understand the platform in and out, and advise you to use the best features in the most 

Meta Hotels offer AI-backed direct booking solutions that help businesses drive more hotel bookings without you spending a penny on inexpensive OTAs. We help you create research-driven strategies to boost your GMB listings and increase your direct booking rates.